Helping small and medium-sized businesses build an authentic, cohesive digital presence grounded in strategy, storytelling, and structure.
About Me
Hi, I’m Meera, a digital marketing consultant and PMP® certified project manager based in Montreal.
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I help small and medium-sized businesses bring clarity and direction to their digital marketing, turning scattered ideas into focused strategies that drive meaningful growth.
Before marketing, I worked in pharmaceutical regulatory affairs, where I learned how to translate complex data into clear, strategic narratives for global teams and regulators like Health Canada and the FDA.
That experience taught me the value of precision, key messaging, and trust - principles I now bring to every digital marketing project I manage.
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My Core Services
Supporting your brand’s growth through integrated digital marketing and a methodical, results-focused workflow.
Digital Marketing Strategy
Bring direction and purpose to your marketing.
We’ll create a 360° plan that connects your platforms, defines clear priorities, and turns your goals into measurable, sustainable growth.
Content
Writing
Communicate your message with clarity and impact.
I create well-researched, story-driven content that builds connection, reflects your brand voice, and supports your broader marketing goals.
Campaign
Management
Run campaigns that feel organized and effective — not chaotic.
I manage planning, tracking, and optimization from start to finish so every campaign runs smoothly and delivers real, measurable results.
My Approach
I believe marketing should feel genuine, purposeful, and sustainable — not like a never-ending checklist of trends that don’t truly connect.
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My approach blends strategy, creativity, and thoughtful structure. I start by understanding your business and audience, then craft content and systems that work together to tell your story clearly and consistently.
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Each project moves through a cycle of planning, testing, and refining — a process that keeps your strategy aligned with your goals while leaving room for authenticity and growth.
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Whether it’s SEO, social media, or storytelling, my focus is to help your brand grow with clarity, intention, and measurable results.
Experience
My background blends analytical thinking, project management, and creative storytelling — giving me a structured, 360° view of digital marketing across content, SEO, and campaigns.
Audience-Specific Strategy
Platform Launch &
Long-Term Growth
Built a business podcast’s social media presence from the ground up. Adapted voice for Instagram and LinkedIn, created posting systems, and boosted reach by 225% and engagement by 136% in three months.
SEO & Campaign Strategy
Performance-Driven
Approach
Built SEO and Google Ads campaigns for wellness and fashion brands, improving visibility through keyword alignment, data-driven targeting, and creative testing.
Used an iterative approach to plan, test, and refine campaigns for stronger engagement and measurable conversions.
Cross-Channel Marketing
Content Funnel &
KPI Tracking
Developed a full content funnel (podcast, social media, email marketing) for a parenting and wellness platform, driving a 10% increase in conversions and podcast episodes ranking in Apple’s top 100.
Content Creation & Strategy
Community Growth &
Brand Partnerships
Built and manage a niche pet-focused Instagram account that maintains over 6% engagement and a highly engaged community. Represent multiple Canadian pet and lifestyle brands, creating story-led content and campaigns that drive awareness and trust.
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Social Media
Strategy
Audit, Personas & Campaign Design​
Developed social media strategies for multiple brands across food, health, and wellness. Conducted platform audits, created customer personas, and built content pillars and Meta ad campaigns.
Project Management & Communication
Complex Data to Key Messaging
Over 10 years leading cross-functional projects and translating complex data into clear, meaningful communication.
This blend of project management and analytical storytelling now drives my marketing approach — structured, thoughtful, and results-oriented.